Deloitte Digital Adds Oracle Commerce Solution Accelerator to its MarketMix Experience Driven Commerce Solution
New York, June 3, 2014 — Deloitte Digital today announced that its MarketMix solution for experience driven commerce now provides a pre-integrated solution accelerator linking it to the Oracle Web Commerce platform. Deloitte’s Oracle Commerce Solution Accelerator gives online merchandisers the opportunity to combine back-end merchandising and ecommerce capabilities with Deloitte’s suite of customer experience and digital marketing solutions based on Adobe Marketing Cloud technologies.
“We are pleased to offer this solution accelerator to help our clients accelerate time to market while optimizing their technology investments,” said Barbara Venneman, principal, Deloitte Consulting LLP and digital marketing lead for Deloitte Digital. “By combining a leading web commerce offering with Adobe Marketing Cloud, marketers and merchandisers can link the benefits of personalized content-led marketing with an engaging on-line experience in which the content drives both engagement and conversion.”
Deloitte Digital’s Oracle Commerce Solution Accelerator provides deep integration with Adobe Marketing Cloud, giving consumers the ability to purchase products at the point of desire and stay engaged with branded editorial content. At any point during the browsing experience, users can immediately purchase, share, or save an item to their wish list without leaving the content that is keeping them engaged with the brand.
Pre-integration helps accelerate delivery so that marketers and merchandisers can efficiently create an engaging user experience backed by broad ecommerce tools. The solution accelerator extends the Adobe Experience Manager Commerce Integration Framework to enable content authors to create an online experience that can result in higher conversion rates, larger share of wallet and longer brand loyalty. The ease of use offered by the integrated solution also allows marketers to author and publish content with product catalog information — all without requiring support from IT staff. Empowering content authors in this way helps lower the cost of developing and maintaining web properties and shortens the time to go-live.
About Deloitte Digital’s MarketMix platform
The Deloitte Digital MarketMix platform provides a series of preconfigured tools tailored to address specific industry needs. The platform includes a suite of technology accelerators, third-party integrations and optimized operations — all backed by Deloitte Digital’s global strategy, creative, process and application management skills.
About Deloitte Digital
Deloitte Digital is a new kind of digital agency. Our integrated CMO offering starts and ends with our clients’ business goals and has been built on a mix of business, creative, technology and operations capabilities. We have the scale and the experience to support some of the world’s largest organizations in any one of our 16 global studios and we’re backed by Deloitte’s broader consulting, tax, audit and financial advisory services, giving us access to a network of more than 200,000 professionals in over 150 countries worldwide.
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SOURCE: Deloitte LLP